Daniel has a background as a lawyer at the international law firm Mannheimer Swartling Advokatbyrå. In 2016, he co-founded the book and film agency Arena Scripts together with Martin Svensson, focusing on biographies by and about celebrities in Sweden and abroad. Today, the agency represents a wide range of Swedish and international stars, such as Angie Stone, Rikki Rockett, Christopher McDonald, Matt Sorum, Peter Jöback, Robin Söderling, and Sören Olsson.

Martin is the author of numerous autobiographies for Swedish and international stars such as Perez Hilton, Matt Sorum from Guns N’ Roses, Samantha Fox, Joakim Lundell, The Mauler, and many others. Martin also co-writes the highly popular children's book series Luna and the Superpower with Sören Olsson and Leif Eriksson. He began his career in the music industry as a songwriter and pop artist and is now also a member of the rock band ATRON.

Johan has a background as a graphic designer at, among others, Acne, Kurppa Hosk and NoA Ignite and has worked on large campaigns and design assignments for, among others, SKF, IKEA, Scandinavian Airlines, Virgin Atlantic, H&M, Samsung and Tele2. Just like Martin, Johan started his career in the music industry in the England-based band Fungus.

Åsa has a background as a teacher with specialization in language, reading and writing development. She comes most recently from Uppsala University and Mälardalen University, where she worked as an assistant professor in special pedagogy. Alongside her publishing work, she runs a ceramics studio.

Erica was originally going to work as a Swedish teacher, but after a project year in scriptwriting at Kvarnby Folk High School, anything other than working with the written word felt unthinkable. In short order, Erica retrained herself and combined literature studies with freelance proofreading and language review. Now Erica works as an editor and gets to do what she loves best - follow scripts from start to finish.